Terms of Service

1. About these terms

These Terms of Service (“Terms”) are an agreement between Keen Enterprises Inc., doing business as Keen Leads (“Keen Leads,” “we,” “us”), and the business that buys leads from us (“you”). They apply when you use this website or buy leads from us.

Our services are for businesses only. By placing an order, you confirm that you’re authorized to agree to these Terms for your business.

2. What we provide

We run advertising campaigns and send you leads: people who asked to be contacted about the product or service you offer, and who match the qualifying criteria we agree on with you. We build and pay for the campaigns, landing pages and ad spend. You pay only for leads delivered to you under these Terms.

3. Orders and lead criteria

Before any leads are delivered, we agree with you in writing (by email is fine) on an order. The order sets out:

• Your niche and the product or service the leads are for
• Your service area
• The qualifying criteria a lead must meet
• Your price per lead and your daily, weekly or monthly volume caps
• How leads will be delivered to you

You can change your caps, criteria or service area by telling us in writing. Changes take effect within three (3) business days. If an order and these Terms conflict, the order wins.

4. Exclusivity

Every lead we deliver to you is exclusive. We won’t sell or give that lead to any other buyer, then or later.

5. Delivery

We deliver each qualified lead within 24 hours of the person submitting their request, using the method in your order: email, text message, your CRM, or a shared spreadsheet. Each lead includes the details we collected and a TrustedForm certificate recording the person’s consent. We don’t guarantee a minimum number of leads, because volume depends on demand in your area.

6. Bad leads and credits

You can return a lead for credit within 5 days of delivery if it:

• Has a disconnected or invalid phone number and no valid email
• Is outside the service area in your order
• Doesn’t meet the qualifying criteria in your order
• Is a duplicate of a lead we already sent you within 5 days
• Is fake, a test, or obviously fraudulent

To return a lead, email darren@keen-leads.com with the lead and the reason. Approved returns are credited on your next invoice. A lead can’t be returned just because the person didn’t answer, wasn’t ready to buy, or chose another company. We may stop accepting returns if the return rate looks abusive.

7. Price and payment

You pay the price per lead in your order for each lead delivered, less approved credits. There are no setup fees, retainers or ad-spend charges.

Payment terms: leads are prepaid. You keep a card on file, and we charge it to fund your account before deliveries start and to top it up as leads are delivered. If a payment is late, we may pause deliveries until your account is paid up. Prices don’t include taxes, which are your responsibility where they apply.

8. No long-term contract

There’s no minimum term. Either of us can pause or end deliveries at any time with two (2) business days’ written notice. You remain responsible for paying for leads delivered before deliveries stop. Sections 9 to 14 continue to apply after we stop working together.

9. How you may use leads

Each lead is a real person who asked to be contacted about a specific product or service. You agree that you will:

• Contact leads only about the product or service they asked about
• Follow all laws that apply to how you contact them, including the Telephone Consumer Protection Act, the Telemarketing Sales Rule, CAN-SPAM, do-not-call rules and state telemarketing laws
• Honor opt-out requests promptly, and tell us about any you receive
• Not resell, share or transfer leads to anyone else without our written permission
• Hold any licenses your industry requires in the areas you serve
• Keep lead information secure and use it only for your business

10. What we don’t promise

We promise to deliver leads that meet your agreed criteria, with consent records attached. We can’t promise that any lead will answer, buy from you, or become a customer. Except as stated in these Terms, our services are provided “as is,” without any other warranties.

11. Limit on liability

To the extent the law allows, neither of us is liable to the other for indirect or consequential losses, such as lost profits or lost business. Our total liability to you for any claim is limited to the amount you paid us for leads in the three months before the claim arose.

12. Responsibility for claims

You agree to defend and cover Keen Leads against claims, fines and costs that come from how you contact or use the leads, or from your breach of these Terms. We agree to do the same for you for claims that come from how we collected a lead’s consent.

13. Confidentiality

Each of us will keep the other’s non-public business information confidential, including pricing, lead data and campaign details, and use it only to perform under these Terms.

14. Governing law

These Terms are governed by the laws of the State of Illinois. Any dispute will be resolved in the state or federal courts located in Will County, Illinois.

15. Changes to these terms

We may update these Terms. We’ll post the new version here and email active customers at least 14 days before a significant change takes effect. The Terms in force when a lead is delivered apply to that lead.

16. Contact us